ROLE
DESIGN TOOLS
TIMELINE
Team
OVERVIEW
THE challenge
THE insights
The biggest friction in nightlife happens before someone even enters the club.
Choosing a nightclub for the first time can be difficult, intimidating and overwhelming.
There are countless venues, each with different atmospheres, music styles, and events.
For first-time attendees, it’s difficult to know what to expect. Anxiety often stems from uncertainty, not knowing the vibe, the dress code, the crowd, or whether the music will match their taste.
Nightlife discovery currently rewards confidence, not curiosity.
Ticket purchasing is fragmented
Many clubs rely on third-party platforms for ticketing.
Users are redirected to unfamiliar websites, asked to create new accounts, re-enter billing information, and trust platforms they’ve never used before.
This disrupts the flow of planning and reduces trust in the experience.
Nightlife events are not curated, hard to discover and exist on different platforms.
Nightlife discovery exists across scattered platforms with inconsistent quality control.
Reviews are often unreliable, and there’s no central space that thoughtfully curates events based on experience and vibe.
The system felt transactional, not experiential.
THE SOLUTION
Lost in Peachtree is a curated nightlife brand designed specifically for Gen Z.
Instead of listing every available event, LPT handpicks and hosts high-quality, vibe-driven experiences at Atlanta nightclubs. Every event is selected intentionally, based on music, atmosphere, and energy, so users don’t have to guess what they’re walking into.
Discover events that match your vibe.
Users explore curated events directly in the app.
Instead of relying on unreliable reviews or scattered listings, each event provides clear information about:
• Music
• Atmosphere
• Crowd
• Venue details
By replacing ambiguity with transparency, nightlife becomes easier to navigate.
A seamless ticketing experience.
Ticket purchasing often happens across multiple platforms. Lost in Peachtree brings everything into one secure flow.
Users can:
• Discover events
• Purchase tickets
• Access entry passes
No redirects. No account juggling. No uncertainty.
Built for first-time users.
One of our biggest insights was simple: Uncertainty creates anxiety.
So we designed the platform to answer questions before users even ask them.
Clear event descriptions, intuitive navigation, and accessible ticket storage help users feel prepared, transforming a stressful experience into something exciting.
