Thoi Designs

ENVY.

BRANDING | LOGO DEVELOPMENT

ENVY.

BRANDING | LOGO DEVELOPMENT

ROLE

Designer

Researcher

DESIGN TOOLS

Figma

TIMELINE

5 Weeks

OVERVIEW

Created as part of an academic project, ENVY was inspired by my experience in the hospitality industry, where I saw how atmosphere and design can shape social connection.

ENVY is a vibrant cocktail bar concept that treats mixology as performance. I developed a bold visual identity that captures its playful, expressive energy while standing out in a saturated nightlife market. Alongside the logo, I designed digital wireframes to explore how the brand could extend into interactive, real-world experiences — building a cohesive system rooted in connection, creativity, and memorability.

Created as part of an academic project, ENVY was inspired by my experience in the hospitality industry, where I saw how atmosphere and design can shape social connection.

PROBLEM STATEMENT

How might we design a cocktail bar brand identity that transforms mixology into an immersive, social experience while standing out in a competitive nightlife landscape?

DESIGN SOLUTION

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Personas

SURVEYS

As part of my research, I conducted surveys to gather insights into the preferences, behaviours, and characteristics of potential users. The responses provided valuable real-world data that informed the creation of two realistic personas.

These personas help clarify the target audience for ENVY, allowing me to better understand who I’m designing for. They also serve as a guide for anticipating how different audience segments might perceive the logo, helping me craft a visual identity that fosters recognition and connection. While ENVY does not yet have a defined user base, developing these personas based on survey data establishes a strong foundation for my layouts, interactions, and overall visual approach, ensuring the design is intuitive and user-focused.

Logo Design

COMPETITOR ANALYSIS

When creating the logo, I began with an extensive competitor analysis of other bar logo designs. This allowed me to discover the current trends, common visuals and brand language that other bars use in their logo design.

Typography Trends
Bar logos often feature bold typography to create a strong visual identity. Script and stylized fonts are especially common in older or more local bars, giving a vintage or handcrafted feel. At the same time, many logos use clean, modern typefaces to reflect a more contemporary style.
Visual Elements and Imagery
Glassware is a common visual element in bar logos, helping to clearly communicate the nature of the business. Many also show a strong craft beer influence, with logos highlighting the bar’s speciality to appeal to niche audiences and differentiate from competitors.
Colour Schemes
Most bar logos use deep, warm colour tones to create a welcoming and relaxed vibe. However, some opt for brighter colours to reflect a more energetic atmosphere, especially in bars with a lively or themed concept.
Typography Trends
Bar logos often feature bold typography to create a strong visual identity. Script and stylized fonts are especially common in older or more local bars, giving a vintage or handcrafted feel. At the same time, many logos use clean, modern typefaces to reflect a more contemporary style.
Visual Elements and Imagery
Glassware is a common visual element in bar logos, helping to clearly communicate the nature of the business. Many also show a strong craft beer influence, with logos highlighting the bar’s speciality to appeal to niche audiences and differentiate from competitors.
Colour Schemes
Most bar logos use deep, warm colour tones to create a welcoming and relaxed vibe. However, some opt for brighter colours to reflect a more energetic atmosphere, especially in bars with a lively or themed concept.
Typography Trends
Bar logos often feature bold typography to create a strong visual identity. Script and stylized fonts are especially common in older or more local bars, giving a vintage or handcrafted feel. At the same time, many logos use clean, modern typefaces to reflect a more contemporary style.
Visual Elements and Imagery
Glassware is a common visual element in bar logos, helping to clearly communicate the nature of the business. Many also show a strong craft beer influence, with logos highlighting the bar’s speciality to appeal to niche audiences and differentiate from competitors.
Colour Schemes
Most bar logos use deep, warm colour tones to create a welcoming and relaxed vibe. However, some opt for brighter colours to reflect a more energetic atmosphere, especially in bars with a lively or themed concept.
Typography Trends
Bar logos often feature bold typography to create a strong visual identity. Script and stylized fonts are especially common in older or more local bars, giving a vintage or handcrafted feel. At the same time, many logos use clean, modern typefaces to reflect a more contemporary style.
Visual Elements and Imagery
Glassware is a common visual element in bar logos, helping to clearly communicate the nature of the business. Many also show a strong craft beer influence, with logos highlighting the bar’s speciality to appeal to niche audiences and differentiate from competitors.
Colour Schemes
Most bar logos use deep, warm colour tones to create a welcoming and relaxed vibe. However, some opt for brighter colours to reflect a more energetic atmosphere, especially in bars with a lively or themed concept.

Typography Trends

Bold typography to create a strong visual identity.
Script and stylized fonts are especially common in older or more local bars, giving a vintage or handcrafted feel.
At the same time, many logos use clean, modern typefaces to reflect a more contemporary style.

Visual Elements

Glassware is a common visual element in bar logos, helping to clearly communicate the nature of the business.
Many also show a strong craft beer influence, with logos highlighting the bar’s speciality to appeal to niche audiences and differentiate from competitors.

Colour Schemes

Most bar logos use deep, warm colour tones to create a welcoming and relaxed vibe.
However, some opt for brighter colours to reflect a more energetic atmosphere, especially in bars with a lively or themed concept.

Iteration Sketching

Inspiration

As part of my logo development process, I visited several bars and took photographs to gather visual inspiration.

Capturing details such as interior design, lighting, and glassware helped me understand how atmosphere and visual elements work together to shape a bar's identity.

These images served as valuable references, allowing me to explore textures, colours, and styles that could influence the tone and direction of my logo design.

Procreate

Following a thorough visual exploration, I initiated the ideation process by sketching various concepts on my iPad using Procreate.

These sketches encompassed diverse styles, including minimalistic, realistic approaches, as well as an in depth study of the items bars use as initial exploration for potential imagery. The process of ideation was crucial in identifying a range of options for the logo's design.

Exploring different imagery and layouts of the logo in the initial sketches, I transferred the ideas that aligned with the brand philosophy the most into Illustrator to determine which would fit best.

To further refine my logo, I used Illustrator to adjust the type connections, imagery and silhouette of the logo.

Color Palette

After finalising my logo, I decided on a vibrant and bold colour palette that reflects the brand's philosophy.

This palette was thoughtfully developed by exploring which colours would resonate both visually and conceptually with a brand like Envy. The integration of bright colours in a cocktail bar not only enhances visual appeal, but also encourages an energetic atmosphere that attracts customers and encourages social interaction.

These vibrant hues establish a memorable brand identity, evoke positive emotions, and inspire creativity, making the space more inviting. This dynamic colour scheme aims to elevate the aesthetic of the logo and enrich overall guest experiences, positioning the bar as a standout destination.

Lessons Learned

Designing a logo for the cocktail bar provided valuable insights into the significance of thorough research in the creative process.

One key lesson learned was that understanding existing logo trends within the industry was essential for creating a design that stood out while still resonating with the target audience. By analyzing competitors and successful brands, it was possible to identify common elements that evoked the desired atmosphere of sophistication and enjoyment. This research informed my choices in colour, typography, and imagery, helping to craft a logo that effectively communicated the bar's unique identity. This project was also significant in the importance of versatility, ensuring that the logo would perform well across various applications, from menus to merchandise. Ultimately, this project reinforced that a well-researched approach not only enhances creativity but also leads to a more impactful and memorable brand representation.

BROWSE OTHER PROJECTS!
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EXPLORE SOME WORK FROM MY PLAYGROUND!
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BROWSE OTHER PROJECTS!
•
EXPLORE SOME WORK FROM MY PLAYGROUND!
•
BROWSE OTHER PROJECTS!
•
EXPLORE SOME WORK FROM MY PLAYGROUND!
•
BROWSE OTHER PROJECTS!
•
EXPLORE SOME WORK FROM MY PLAYGROUND!
•

Netflix Redesign
RESEARCH
|
PROTOTYPE
|
USER TESTING
Data Transparency.
PROTOTYPE
|
USER RESEARCH

@ 2025 Celestica Thoi